Effective Date: 24/09/2026

Operator: JOYKON LTD, trading as Keydra, Company Number 15298115
Registered Office: Suite A, 82 James Carter Road, Mildenhall, England, IP28 7DE
Formal notices: [email protected]

These Affiliate Programme Terms (“these Terms”) govern participation in the Keydra Affiliate Programme by everyone we admit to it (“Affiliates”). There are two types of Affiliate: content creators and website owners (“Creators”) and price comparison and deal services (“Aggregators”). Sections 2 to 8 and 11 to 18 apply to every Affiliate. Section 9 adds rules for Aggregators and Section 10 adds rules for Creators.

You accept these Terms when you accept them in the Portal, or, if earlier, when you first use a Tracking Link or the Feed. If you accept on behalf of a company or other organisation, you confirm that you have authority to bind it, and “you” means that organisation.

These Terms govern your participation as an Affiliate only. Any purchase you make on the Platform is governed by our Customer Terms.

2.1  Admission. Admission to the Programme is by invitation or by an application we approve. We decide admissions at our discretion and do not have to give reasons for declining one.

2.2  Affiliate types. We classify each Affiliate Account as a Creator or an Aggregator. Where a business does both, we may classify it by its main activity or open a separate Affiliate Account for each. The rules in Sections 9 and 10 apply according to that classification, in addition to the rules that apply to all Affiliates.

2.3  Commercial models. Each Affiliate Account runs on one of the following models, shown in the Portal:

(a)  Revenue share: Commission is earned on the Product Value of Validated Conversions under Sections 6 and 7.

(b)  Cost per click: fees are payable for clicks only as set out in an Affiliate Agreement, and no Commission is earned.

(c)  Feed only: you may list our products from the Feed, no tracking or payment applies, and Sections 6 and 7 do not apply.

2.4  Order of precedence. If there is a conflict, an Affiliate Agreement prevails over the Commercial Terms, and the Commercial Terms prevail over these Terms. A Affiliate Agreement displaces a provision of these Terms only where it deals with the same matter expressly. Section 11 applies to every Affiliate unless an Affiliate Agreement waives a specific restriction in writing.

2.5  Independent parties. You take part as an independent contractor. Nothing in these Terms creates a partnership, joint venture, agency or employment relationship. You may not make offers, accept orders, give undertakings or incur any obligation on our behalf.

2.6  Non-exclusive. Participation is non-exclusive for both of us. You may promote other retailers, and we may work with other Affiliates, including Affiliates in your market.

2.7  Eligibility. You must be at least 18 years old and able to enter into a binding contract. You must not be subject to sanctions under the laws of the United Kingdom, the European Union or the United States, and must not operate from a country subject to comprehensive sanctions under those laws.

While your Affiliate Account is active, we will:

(a)  issue you a Tracking Link and, where your model uses one, a Feed;

(b)  record Qualifying Clicks and Conversions in good faith, and show them in the Portal with the status of each Conversion;

(c)  send Postbacks to the address you set in the Portal, where you have set one;

(d)  publish a Statement each month and pay what is due under Section 7;

(e)  give you notice of changes to your Commercial Terms and to these Terms as set out in Sections 6.7 and 17; and

(f)  on request, tell you why a Conversion was held or reversed, unless doing so would reveal another customer’s personal data, compromise a fraud investigation, or breach the law.

4.1  Each login is issued to one named person and must not be shared. Keep your password and any authenticator device secure. We recommend two-factor authentication for every login and may require it.

4.2  You are responsible for everything done through your logins. Tell your Account Manager promptly if you suspect that a login, your Feed address or your Postback secret has been exposed, so we can revoke or replace it.

4.3  Keep the contact, company, tax and payout details you give us accurate and up to date. We are not responsible for payments delayed or misdirected because those details were wrong.

4.4  Use the Portal only through its normal interface and the Feed and Postback integrations we provide. Section 16 of the Customer Terms (Platform Integrity and Proprietary Systems) applies to the Portal, the Feed and our Postback systems as it applies to the Platform.

4.5  Figures in the Portal are provisional until a Conversion is validated. If the Portal and our records differ, our records prevail, except in the case of a manifest error.

5.1  Tracking Links. Only Tracking Links we issue are tracked. Do not alter or remove the affiliate code. You may add your own click reference in the parameter agreed for your Affiliate Account, which is returned to you in reports and Postbacks.

5.2  Last click. An Order is credited to the Affiliate whose Tracking Link the customer last followed before placing it, provided the Order is placed within that Affiliate’s Attribution Window. Each Order is credited to one Affiliate at most.

5.3  Qualifying Clicks. A click counts only when a person deliberately opens a Tracking Link as a page in a web browser. Prefetches, embedded frames, images, scripts and automated requests are not counted, and repeated clicks from the same visitor within a short period may be counted once. Click figures are for reporting only and carry no payment unless an Affiliate Agreement says otherwise.

5.4  Consent and technical limits. Attribution relies on a cookie stored in the customer’s browser. Where the law requires consent for that cookie, it is stored only if the customer accepts non-essential cookies, and a customer who rejects them is not tracked. Orders may also go uncredited where a customer blocks or deletes cookies, changes device or browser, or where tracking fails for reasons outside our reasonable control. No Commission is due on an Order we could not attribute for any of these reasons.

5.5  Coupon codes. An Order is not credited to you only because a coupon code associated with you was used on it, unless your Commercial Terms say so.

5.6  Postbacks. Postbacks are signed with a secret issued for your Affiliate Account, which you should use to verify them. Postbacks are notifications only: the Portal and your Statements are the record of what is payable. We retry failed Postbacks for a limited time and are not responsible for data your endpoint does not receive.

This Section applies to Affiliate Accounts on the revenue share model.

6.1  Rate. Commission is the rate in your Commercial Terms applied to the Product Value of a Conversion. The rate in force when the Order is placed applies to that Order.

6.2  Orders that earn no Commission. No Commission is payable on:

(a)  an Order placed by you, anyone who works for you, or anyone acting on your behalf or at your request, or any Order otherwise placed through your own Tracking Link for your own benefit;

(b)  an Order that is cancelled, fails, is refunded in full, or is the subject of a chargeback or payment dispute during the Validation Period;

(c)  any product returned or refunded under the Customer Terms during the Validation Period;

(d)  an Order we reasonably believe to be fraudulent or placed with a stolen or unauthorised payment method;

(e)  an Order obtained through a method that breaches these Terms; or

(f)  an Order placed while your Affiliate Account or the Programme is paused under Section 6.8.

6.3  Validation. Each Conversion stays pending for the Validation Period. At the end of it, the Conversion is validated at the Product Value then remaining, or reversed if Section 6.2 applies to the whole Order.

6.4  Holds. We may put a Conversion on hold for review, including where the Order may fall under Section 6.2(a), is subject to a payment dispute, or needs its currency conversion checked. A held Conversion is not validated or payable until we release it. We aim to resolve holds promptly. A Conversion released after its Validation Period has ended is validated at once, subject to Section 6.2.

6.5  Validated Conversions are final. A return, refund or dispute arising after a Conversion has been validated does not reduce the Commission on it. This does not apply where the Conversion was obtained by fraud or in breach of these Terms, in which case Section 13 applies.

6.6  Commission is in euros. Commission is calculated and paid in euros, whatever currency the customer paid in.

6.7  Changes to Commercial Terms. We may change your Commercial Terms by giving you at least 14 days’ notice through the Portal or by email. A change applies to Orders placed after it takes effect. A change in your favour may take effect immediately. If you do not accept a change, you may end your participation under Section 14.2 before it takes effect.

6.8  Pausing. We may pause the Programme, or your Affiliate Account, for technical, security or legal reasons or while we investigate a suspected breach. While a pause lasts, no new Conversions or Commission are recorded. Conversions already recorded are not affected. We will tell you where practicable, and the Portal shows when your Affiliate Account is paused.

7.1  Statements. Shortly after the end of each calendar month, we publish a Statement in the Portal covering the Conversions validated during that month.

7.2  Payout minimum. If the amount due on a Statement, together with any amount carried forward, is below the payout minimum in your Commercial Terms, it is carried forward to the next Statement. Carried-forward amounts do not expire while your Affiliate Account is open.

7.3  Payout details. Add the bank account or PayPal account you want to be paid to, and your invoice details, on the Statements page of the Portal. A Statement that reaches the payout minimum is paid once payout details are in use.

7.4  Invoices and self-billing. You choose in the Portal how each payment is invoiced:

(a)  Self-billing: we issue a self-billed invoice in your name for each payable Statement, using the invoice details in your Affiliate Account, and make it available in the Portal. By choosing self-billing you agree that we may issue invoices on your behalf for the services you supply under the Programme; that you will not issue your own invoices for the same amounts; that you will tell us straight away if you register or deregister for VAT, change your VAT number or sell your business; and that you will tell us within 30 days if a self-billed invoice is wrong. The self-billing agreement lasts for 12 months from when you choose it and renews for further periods of 12 months, and it ends when you switch to sending your own invoices or when your participation ends.

(b)  Your own invoices: send your Account Manager an invoice for the amount payable on each Statement, addressed to JOYKON LTD at our registered office, stating the Statement period, your legal name and address, your payout details and, if you are registered for VAT or a similar tax, your registration number.

7.5  Payment. We pay by bank transfer or to PayPal, in euros, to the payout details in use for your Affiliate Account, within 30 days of the date of a self-billed invoice or of receiving your own valid invoice. Each party bears its own bank and PayPal charges, and you bear any currency conversion applied by your bank, PayPal or their intermediaries.

7.6  Changes to payout details. A change to your payout details takes effect only when it is confirmed with a code sent to the email address of the login making it, and every login on your Affiliate Account is told about it. For your protection, changed details are used only from 7 days after they are confirmed. Payments that fall due in that time wait until then, and the period in Section 7.5 is extended by that wait. During those 7 days any login may cancel the change in the Portal. The first payout details you add are used as soon as they are confirmed.

7.7  Tax. Commission is stated exclusive of VAT. Where VAT or a similar tax is chargeable on your services, it is shown on the invoice under the applicable rules, including the reverse charge where it applies, and you account for it to your tax authority. On a self-billed invoice we rely on the VAT details you give us in the Portal. You are responsible for your own income, corporation and other taxes on Commission.

7.8  Time limits. Any query about a Statement must be raised with your Account Manager within 60 days of the Statement being published, after which the Statement is final except for manifest error or fraud. An amount that cannot be paid within 12 months of the Statement becoming payable, because you have not added valid payout details or, if you send your own invoices, a valid invoice, is no longer payable.

7.9  Set-off and withholding. We may set off against any amount due to you any amount you owe us under these Terms, including overpayments and Commission recoverable under Section 13. We may withhold payment of Commission on Conversions under investigation for a suspected breach for up to 90 days, or longer where reasonably necessary to complete the investigation, and will tell you when we do so.

7.10  Other models. Fees under a cost per click model or any other Affiliate Agreement are invoiced and paid as that agreement provides. Where it is silent, Sections 7.3 to 7.9 apply.

8.1  We grant you a non-exclusive, non-transferable, revocable licence, for as long as your Affiliate Account is active, to use the Feed and the product titles, descriptions, prices and images it contains only to list our products and link to them on the Platform through your Tracking Link.

8.2  Product names, artwork and trade marks belong to their owners. Our licence extends only as far as we are able to grant it. If we ask you to remove any content, including because a rights holder has asked us to, you must do so promptly.

8.3  Your Feed address is confidential. Do not share or republish it. We may replace it at any time, and the previous address then stops updating.

8.4  Our prices and availability change frequently. The price, product details and total shown on the Platform when the customer checks out are the ones that apply. We are not liable for any loss arising from your display of information that is no longer current.

9.1  Accurate listings. Show each listing’s price, currency, availability, platform, region and product type as they appear in the latest Feed, and do not alter them. In particular, do not present an account as a product key, a gift card as a game, or a region-restricted product as usable worldwide.

9.2  Prices including checkout charges. Where your service shows a price that includes charges applied at checkout, use the price field the Feed provides for that purpose, and do not calculate your own.

9.3  Freshness. Refresh your listings from the Feed at least once every 24 hours, and remove a listing within 24 hours of it leaving the Feed or being marked as unavailable.

9.4  Links. Link each listing to its matching product page through the Tracking Link given for it in the Feed. Do not link to a different product, a search page or the home page in place of the product listed.

9.5  Coupon codes. Show a Keydra coupon code alongside a listing only if we issued it for your service, and show it with the conditions we give you. Remove it when it expires or when we ask you to.

9.6  Ratings and badges. Any rating, score or badge you show for Keydra must come from your own published process. Do not attribute to us statements, ratings or guarantees we have not made.

9.7  Data source. Obtain our product data only from the Feed or another data service we provide, and not by crawling or scraping the Platform.

9.8  Customer enquiries. Keydra is the seller of record for every Order. Direct customers with questions about an Order to our support on the Platform, and do not collect Order details from customers to handle their issues yourself.

9.9  Paid clicks. Where an Affiliate Agreement provides for payment per click, only clicks meeting Section 5.3 and that agreement count. Clicks from automated traffic, from your own staff or systems, or produced by any method prohibited in Section 11 are not payable. You will provide click logs reasonably requested to reconcile any difference.

10.1  Disclosure. Clearly disclose your commercial relationship with us wherever you promote the Platform, in line with the law and advertising codes that apply to you and your audience, such as the UK CAP Code, EU consumer law and the FTC Endorsement Guides. The disclosure must be clear and appear before or next to the link or promotion, not only in a profile or at the end of long content.

10.2  Honest content. Reviews and recommendations must reflect your honest opinion and real experience. Do not invent testimonials, prices, discounts, stock levels or delivery times.

10.3  Audience. Do not direct promotions at people under 16 or place them in content made mainly for children, and respect the age ratings of the products you promote.

10.4  Platform rules. Follow the rules of each platform you publish on, including its rules on branded content, paid partnerships and affiliate links.

10.5  Creator codes. A coupon code we issue to you may be shared only on your own channels and with your own audience. Do not submit it to coupon, voucher or deal sites unless we agree in writing.

10.6  Giveaways. A giveaway of products you have bought yourself and run lawfully is not incentivised traffic under Section 11.1(f), provided entry does not require a purchase through your Tracking Link. You alone are responsible for running it.

11.1  These rules apply to every Affiliate. You must not, and must not allow anyone acting for you to:

(a)  Bid on our brand. Bid on “Keydra”, “keydra.net”, or any misspelling or close variant, as a keyword in any search engine or advertising platform; use them in ad text or display addresses; or link from a paid advertisement directly to the Platform without our written approval. Aggregators may advertise their own brand and generic terms and link to their own service.

(b)  Use our name in your identity. Register or use a domain name, social media handle, app name, username or business name containing “Keydra” or anything confusingly similar.

(c)  Impersonate us or overstate our relationships. Present yourself as Keydra or as acting for us; describe the Platform as the official store of any publisher, developer or games platform; or suggest that we are endorsed by any of them.

(d)  Force or fake clicks. Open a Tracking Link without the user’s deliberate click, including through hidden frames, pixels, pop-ups, pop-unders, automatic redirects or scripts, or set or overwrite attribution cookies by any such method (“cookie stuffing”).

(e)  Inject into other pages. Use browser extensions, toolbars, apps or other software that insert links, codes, prices or advertisements into web pages you do not own, including the Platform and its checkout, or that replace another Affiliate’s link with yours.

(f)  Pay for clicks or purchases. Offer money, points, cashback, rebates, gifts or any other reward for clicking a Tracking Link, registering or buying, including through cashback, loyalty or reward services that pass part of your Commission to the buyer, unless we agree in writing.

(g)  Misuse coupon codes. Publish a coupon code we did not issue to you, including codes issued to customers personally such as newsletter or cart reminder codes and codes issued to other Affiliates; publish codes that have expired; or claim that a code is available when it is not.

(h)  Send unsolicited messages. Promote the Platform by email, SMS, direct message, push notification, comment or forum post to anyone who has not consented to receive it, or otherwise than in line with applicable electronic marketing law, including the UK Privacy and Electronic Communications Regulations and the EU ePrivacy rules. Any email you send must identify you as the sender and include a working unsubscribe.

(i)  Mislead. Make false, unverifiable or misleading claims about our prices, discounts, stock, delivery, refunds or guarantees; use false urgency such as fake countdowns or stock warnings; describe a product as free when it is not; or make any statement about how or from whom we obtain our products.

(j)  Place us next to unlawful or harmful content. Promote the Platform on or alongside content that offers pirated software, cracks, cheats or key generators, stolen accounts or goods, gambling (including skin gambling), adult content, hate or violence, or anything else unlawful or that infringes the rights of others.

(k)  Generate invalid traffic. Use bots, click farms, paid-to-click or traffic exchange schemes, traffic from malware or adware, or any other method that produces clicks or Orders that are not genuine customer interest.

(l)  Pass on your Tracking Link. Give your Tracking Link or affiliate code to sub-affiliates, affiliate networks or other third parties, or resell traffic to the Platform, without our written approval.

(m)  Copy or frame the Platform. Frame the Platform, copy its pages, or build any site, app or page that looks like ours or could be mistaken for it.

(n)  Interfere with tracking. Alter, strip or inject Tracking Link parameters, create test clicks or Orders other than with the test tools we provide, or interfere with another Affiliate’s tracking.

(o)  Refer yourself. Buy, or arrange for anyone else to buy, through your own Tracking Link for your own benefit or theirs.

11.2  If you are unsure whether a method is allowed, ask your Account Manager before you use it. Approval is valid only if given in writing.

12.1  We grant you a non-exclusive, non-transferable, revocable licence to use the Keydra name and the logos we supply, in the form we supply them, only to promote the Platform in the Programme. Do not alter our logos or combine them with other marks, and follow any reasonable brand guidance we give you.

12.2  All rights in the Keydra name, our logos, the Platform, the Portal and the Feed remain ours or our licensors’. All goodwill from your use of our brand belongs to us.

12.3  We will name you as one of our Affiliates in our own marketing only with your agreement.

12.4  You are responsible for making sure that your own content, including any third-party names, artwork and trade marks it uses, does not infringe anyone’s rights.

13.1  If you breach these Terms, we may do any one or more of the following:

(a)  refuse or reverse Commission on the Conversions affected by the breach, and recover Commission already paid on them, including by set-off;

(b)  where we cannot reasonably separate the affected Conversions from the others, refuse or reverse Commission on all Conversions recorded during the period of the breach;

(c)  require you to remove content, listings, advertisements or links;

(d)  pause or close your Affiliate Account; and

(e)  claim any loss we suffer as a result of the breach.

13.2  On request, you must give us within 5 business days the information we reasonably need to investigate a suspected breach, such as traffic sources, the pages and advertisements carrying your Tracking Link, and click records.

13.3  We will tell you what we found and what we have decided, unless doing so would compromise a fraud investigation or breach the law.

14.1  These Terms apply from the moment you accept them until your participation ends.

14.2  Either of us may end your participation at any time on 30 days’ written notice, unless an Affiliate Agreement sets a different period.

14.3  We may end your participation immediately by notice if you commit a material breach of these Terms, including any breach of Section 11; if we reasonably suspect fraud; if you become insolvent or cease business; if your continued participation would expose us to legal or regulatory risk or serious harm to our reputation; or if your Affiliate Account has recorded no Qualifying Clicks for 12 months.

14.4  When your participation ends:

(a)  you must stop using your Tracking Links, the Feed and our brand, and remove our links, listings and logos from your services within 7 days;

(b)  Orders placed after the end date are not credited to you;

(c)  Conversions recorded before the end date complete their Validation Period as normal, unless we ended your participation under Section 14.3 for breach or fraud, in which case Section 13 applies; and

(d)  we publish a final Statement once those Conversions are resolved, and the payout minimum does not apply to it.

14.5  Sections 7, 13, 15, 16 and 18, and any other provision that by its nature is meant to continue, survive the end of your participation.

15.1  Confidential information. Your Commercial Terms, the data in the Portal, your Feed address, your Postback secret and any non-public information about our business are confidential. Use them only for the Programme and do not disclose them, except to your own advisers under a duty of confidence or where the law requires. This obligation continues for 2 years after your participation ends.

15.2  Independent controllers. Each of us is a separate controller of the personal data it processes. We do not share customers’ names, email addresses or payment details with you. Reports and Postbacks contain Order references, values, statuses and your own click references.

15.3  Click references. The click reference you add to a Tracking Link must be a random or opaque identifier. It must not contain personal data such as a name, email address or user account name.

15.4  No re-identification. Do not try to identify individual customers from Programme data or combine it with other data for that purpose.

15.5  Your own compliance. You are responsible for your own privacy notices and for any consent needed for the cookies and tracking you use on your own services.

15.6  Portal records. We keep records of Portal sign-ins and activity, including IP addresses and device information, for security and to protect the integrity of the Programme, as described in our Privacy Policy.

16.1  Nothing in these Terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot be limited or excluded by law.

16.2  Subject to Section 16.1, neither of us is liable to the other for any indirect or consequential loss, or for loss of profit, revenue, business, goodwill or data, whether arising in contract, tort (including negligence) or otherwise.

16.3  Subject to Section 16.1, our total liability to you under or in connection with these Terms in any 12-month period is limited to the Commission and fees paid or payable to you for that period. This limit does not apply to Commission on Validated Conversions that is due and unpaid.

16.4  We provide the Programme, the Portal, the Feed and Postbacks with reasonable care and skill, but do not guarantee that they will be uninterrupted or error-free, or that you will earn any particular amount.

16.5  You will indemnify us against all claims, fines, losses, damages and reasonable costs arising from your content, your promotion methods, your breach of Section 10, 11 or 15, or your breach of any law that applies to your promotion of the Platform.

17.1  We may update these Terms. For a change that materially affects your rights or obligations, we will give you at least 14 days’ notice through the Portal or by email before it takes effect. A change required by law, or made to address security or fraud, may take effect sooner.

17.2  The Portal asks you to accept the updated Terms before you continue using it. If you do not accept a change, you may end your participation under Section 14.2, and the previous version continues to apply until your participation ends.

17.3  Changes to your Commercial Terms are made under Section 6.7.

18.1  Notices. Operational matters go to your Account Manager. Formal legal notices to us must be sent to [email protected]. We send notices to you at the email address of any login on your Affiliate Account or through the Portal. An email notice is treated as received 24 hours after it is sent.

18.2  Assignment. You may not assign, transfer or subcontract your rights or obligations without our written consent. We may assign ours to a successor in connection with a merger, acquisition or sale of our business.

18.3  Force majeure. Neither of us is liable for a delay or failure to perform caused by events beyond our reasonable control, except for payment obligations that have fallen due.

18.4  Entire agreement. These Terms, your Commercial Terms and any Affiliate Agreement are the entire agreement between us about the Programme and replace any earlier discussions about it.

18.5  Severability and waiver. If any provision is found invalid or unenforceable, it is limited or removed to the minimum extent necessary and the rest continue in effect. A failure or delay in enforcing a provision is not a waiver of it.

18.6  Third parties. No one other than you and us has any right to enforce these Terms under the Contracts (Rights of Third Parties) Act 1999.

18.7  Governing law and jurisdiction. These Terms and any dispute arising from them, including non-contractual disputes, are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction.